You get all the benefits of a Landing Page, but with added features that are only available with a Micro Site. Think of it as a team of sales people working together instead of just one salesperson.
Did you know that having two-line sitelinks increases click-through rates by more than 30%, compared to standard text ads?* Imagine getting at least 30% more visitors every day. You can’t do that with just a landing page.
*Source: Google Internal Data, 2011
This is a very powerful benefit if you’re a retailer or a business with multiple service categories. With a micro site, you can promote product or service categories more aggressively and efficiently.