Get to Know Your Company
We take a very devoted approach in learning your advertising and sales needs. After completing our PPC Questionnaire, we’ll conduct a phone or in-person consultation to get to know your company’s needs on a deeper level. This is to ensure we’re all on the same page when it comes to your goals.
Set Up Your Campaign in Google
In this step, we go through all the mechanics of your Google AdWords account. Details like geo-targeting, ad scheduling, monthly and daily budget, advanced campaign options and more, are all taken care of.
Painstaking Keyword Research
Now that we know what your goals are, we need to find your ideal audience. This is achieved through meticulous keyword research. Every single keyword is carefully scrutinized for its potential conversion value. You won’t get a long list of generic, irrelevant keywords just for the sake of getting as many clicks as possible. Every keyword needs to be relevant and targeted to your audiences’ needs.
Write Text Ads for Your Campaign
PPC advertising is both an art and a science. This is the art part of it. No generic, cookie-cutter ads here. We’re not just Internet marketing professionals, we’re also creative writers.
Create Your Landing Pages or Micro Site
Our landing pages and micro-sites have a lot going on under the hood. All come standard with SEO, so they’ll show up in the organic search results as well. This means potential free conversions. You also have the option for Google Analytics and basic CRM capability.
Testing & Final Client Approval
Naturally, everything gets a thorough test before being launched. Because we’re really passionate about educating our clients, you’ll get a chance to see and understand every aspect of your campaign before it goes live. We’ll explain the what’s and why’s of your keywords, ad groups, text ads, landing page and everything in between.
Unleash Your Campaign In Google!
When your campaign goes live for the first time, we basically leave it alone for the first few weeks. This is to let the campaign build some traffic so we can start seeing the behavioral patterns of your target audience. Most campaigns will see accurate results by about 3 months. Until then, there will be a lot of tweaking and optimizing of your campaign.